Signage is often one of the most expensive and misunderstood parts of opening or managing a business location.
Without the right strategy, businesses can overspend on fabrication, choose the wrong vendors, or end up with inconsistent signage across locations.

These strategy sessions provide practical guidance to help you make smarter decisions before committing to signage projects.

Best For:
Single-location businesses, first-time buildouts, early planning stage.

What’s Included

• Signage Secrets eBook (Part 1 of Signage Control System)

• Signage Control Kit (Part 2 of Signage Control System)

• 60-minute private 1-on-1 strategy session (Google Meet)

• Pre-session intake + document review

• Signage cost audit / savings

• Vendor / quote red flag review

• Clear next-step recommendations

What We Cover During the Session

Phase 1 – Situation Assessment (15–20 min)

• Current stage (lease, design, buildout, rebrand)

• Logo/Design Review

• Budget expectations

• City / landlord considerations

Phase 2 – Cost & Risk Review (20–25 min)

• Common cost leak areas

• Scope clarity issues

• Vendor quote red flags (if applicable)

• Installation, permitting, timeline risks

Phase 3 – Strategic Direction (15–20 min)

• Budget range calibration

• Standardization considerations

• Vendor selection guidance

• Immediate action steps

Starter

Need Strategy Services?

• Franchise owners and multi-location brands

• New businesses planning their first location

• Companies managing signage across multiple sites

• Businesses preparing for rebrands or remodels

Every session is customized to your situation, but common topics include:

• Planning exterior and interior signage for new locations

• Understanding realistic signage costs and budgets

• Evaluating and comparing sign vendor quotes

• Selecting the right materials, lighting, and fabrication methods

• Maintaining brand consistency across locations

• Avoiding common signage mistakes that cost thousands

By the end of each session, you’ll have clearer direction on:

• Your signage budget and priorities

• Vendor selection and quote evaluation

• Materials and fabrication recommendations

• Placement and visibility considerations

• Next steps for your signage project

1. Purchase your session package

2. You will then receive an email that includes a link to a Google drive. Within the Google drive will be three items.

   1. A folder containing the ebook

   2. A folder containing the signage control kit files

   3. A document that contains a link to schedule your first session as well as a link to fill out the pre-session intake form. (Please fill the form out as soon as you can so it gives me time to review it properly)

3. If you purchase the Standard or Enterprise packages, we will schedule follow-up sessions at the end of our first session.

Starter

Standard

Enterprise

Why Work With Me

$499

$995

$1995

Before creating Signage Secrets, I managed signage programs for hundreds of locations while working in construction and brand development for Crumbl Cookies. I worked directly with sign vendors, contractors, and franchise operators to standardize signage specifications, control costs, and maintain brand consistency across rapidly growing markets.

Today I help businesses apply those same systems to avoid costly mistakes and manage signage with confidence.

Best For:
Active projects, 1–5 locations, vendor comparison needed.

What’s Included

• Signage Secrets eBook (Part 1 of Signage Control System)

• Signage Control Kit (Part 2 of Signage Control System)

• Two 60-minute strategy sessions (via Google Meet)

• Pre-session intake + document review

• Review of one vendor proposal

• Detailed signage scope breakdown

• Vendor comparison framework

• Installation and timeline guidance

• Growth plan set-up

• 1–2 page written action roadmap

• Clear next-step recommendations

Standard

Follow-Up Session (30 Days Later)

• 60 minute session

• Progress review on implementation

• Vendor performance discussion

• Adjustments to rollout strategy

• Final recommendations and next steps

Session 1 – Deep Dive Analysis

Part 1 – Full Scope Review (20–25 min)

• Exterior & interior sign needs

• Code compliance considerations

• Brand consistency issues

Part 2 – Vendor Proposal Breakdown (20–25 min)

• Material choices

• Installation scope

• Hidden cost risks

• Pricing alignment

Part 3 – System Structuring (10–15 min)

• Budget modeling

• Scope standardization

• Negotiation strategy

Session 2 – Implementation & Alignment

• Adjustments after vendor feedback

• Negotiation positioning

• Timeline sequencing

• Landlord submission alignment

• Long-term signage control strategy

• Growth plan set-up

Best For:
Multi-location brands (5+ locations), franchise operators, rebrands, rollouts.

What’s Included

• Signage Secrets eBook (Part 1 of Signage Control System)

• Signage Control Kit (Part 2 of Signage Control System)

• Three 60-minute strategy sessions (Google Meet)

• 30-day follow up session (60 minute-Google Meet)

• Pre-session intake + document review

• Review of up to two vendor proposals

• Detailed signage scope breakdown

• Vendor comparison framework

• Installation and timeline guidance

• Growth plan set-up (if needed)

• Multi-location signage plan

• Rollout roadmap

• Vendor network stratgey

• Long-term signage governance system

• 3-5 page written executive signage plan and roadmap

• Clear next-step recommendations

Session 1 – Program Assessment

• Current signage program evaluation

• Vendor network analysis

• Brand standards review

• Budget modeling per location

• Identification of cost risks and inconsistencies

Session 2 – Vendor & Scope Standardization

• Bid comparison methodology

• Scope alignment across vendors and markets

• Installation consistency considerations

• Cost benchmarking across sign types

• Negotiation strategy for vendor proposals

Session 3 – Rollout Strategy

• Timeline sequencing across locations

• Regional vendor coordination strategy

• Risk mitigation planning

• Permit and landlord approval sequencing

• Long-term signage governance recommendations

Who This Is For?

Enterprise

How the Sessions Work

What We Can Cover During a Session

What You’ll Walk Away With

Still have questions?

Reach out with any questions you may have.

Questions